Search engine optimization (SEO) is the process of optimizing your online content and website so that it appears in prominent positions in the organic results of search engines. In simple words, SEO is a combination of technical and marketing strategies that helps a website to rank on search engines without spending a single penny on the advertisement. It is one of the most prominent techniques of Digital Media Marketing (DMM).
On-page Search engine optimization (SEO) - On-page SEO deals with optimizing the page on the website by using different elements like:
Off-page Search engine optimization (SEO) - Off-page SEO deals with all the activities that take place outside the website (such as creating backlinks) that improves the website's rank.
Technical Search engine optimization (SEO) - Technical SEO deals with the combination of all the technical methods that helps a website to rank such as a:
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