Search Engine Marketing the name is self-explanatory. Search Engine Marketing refers to marketing using various tricks and strategies on search engines like Google, bing, yahoo, etc. Search Engine Marketing (SEM) is a vast marketing service that has several parts of it. Search Engine Marketing includes marketing in both ways, that is organic marketing and paid advertisement (Pay Per Click). Search Engine Marketing (SEM)/ Pay-per-Click (PPC) such as Google AdWords, Bing Ads, Facebook ads, re-targeted, or banner ads, helps your business to be visible to a large number of audiences to bring traffic and eventually convert into potential customers.